ICE MEN^®

The NAIFC is constantly looking at new ways to energize and expand the ice fishing market. In 2008, we recognized the need for a sweeping change in some commonly held perceptions of the sport. Our solution was to create an outdoor TV show that would entertain audiences, and at the same time educate and promote products in the fishing industry without looking like an infomercial.

The ICE MEN® TV series is fast becoming a household name because of its broad audience appeal. The reality TV format transcends average fishing shows, and audiences return for an engaging story and dynamic, off-beat characters. The show’s success is evident even though its first season aired on a channel available only to premium sports package subscribers. With its new home on VERSUS, available to basic subscribers, season two of ICE MEN will increase potential viewership by over 600% - reintroducing the sport of ice fishing to millions.

The full first season of ICE MEN is currently available in streaming video format on myoutdoortv.com and the ICE MEN fan site.